Chronicle History of Sony Design
1946 Tokyo Tsushin Kogyo (Sony) established.
1951 Design consultants brought in.
1954 Employment of designers began.
1958 Good Design Award given for the first time to Sony for its TR-610 radio.
1961 Design Group established.
Received the Mainichi Sangyo Design Award.
1968 First design center in the United States established in New York.
1977 Sony's ICF-7500 radio received the Good Design Award, 20th Anniversary Prize of Minister of Ministry of International Trade and Industry.
1980 First design center in Europe established in Stuttgart.
1981 Sony International Logotype Contest held.
1982 Sony Design Exhibition held at the Victoria & Albert Museum in London.
1989 Sony's video camera CCD-TR55 Handycam received the Good Design Award, Grand Prize.
Sony International Student Design Competition held.
1990 TDN (Tokyo Design Network) inaugurated with Sony becoming a member.
1991 Design Center established in London.
1993 Design Center established in Singapore.
"Sony Design" (Asahi Sonorama Ltd.) published.
1997 Design Room reorganized and changed to Creative Center.
1998 Sony Digital Design Corporation established.
1999 Sony's AIBO ERS-111 entertainment robot received the Good Design Award, Grand Prize.
"Digital Dream" (AXIS) published.
2000 Received the red dot Design Team of the Year Award.
AXIS Sony Design Prototype Exhibition held.
2001 Sony Ericsson Mobile Communications AB, Creative Design Center established.
Participated in the Internet Fair 2001 Japan.
2002 Sony Computer Entertainment Inc., Corporate Design Center established.
2005 Design Center established in Los Angeles.
Shanghai Creative Center established.
AM/FM cassette car stereo. A fine example of ergonomic design, which Sony has practiced since 1987. Controls are enlarged to cover the entire surface of the panel, other than the display and cassette slot. Buttons are large, and those with similar functions protrude or are inset, enabling easy operation without looking.
Introduced as a control center for a range of media, comprising a radio tuner, cassette deck, and other components. Two separate display windows tell users at a glance the audio source and operating status, neatly organizing the information. But operation is easy even without looking, thanks to a button layout based on frequency of use. Yellow illumination in the domestic version makes the display easier to read. 1993 Good Design Interface Prize
A rotary commander that allows the driver to operate a car stereo with many functions, such as AM/FM, MD, and a 10-disk CD changer while driving. A jog shuttle and buttons are combined in a unique shape with unique texture to facilitate easy operation without having to look at it. Feature operation is layered, one by one from the top, so that the user becomes accustomed to operation through actual use, beginning with source selection and volume adjustment. 1993 Good Design Interface Prize
Double DIN head unit, targeting markets in Asia and the Middle East (including India, Iran, and Thailand). Circular shapes match other round shapes in auto interiors (such as the speedometer and other gauges) and help assert a clear, bold character. Not only does this make the design unique, it enhances usability through the large buttons and knobs clustered around the display.
Designed both for grill strength and sound clarity. Careful design of the overlapping parts gives us a speaker with a shape and finish that complements car interiors while conveying the strength of the grill. The symbolic structure and juncture formed by these two parts yields original, compelling design.